3C 4 INCUBATORS FINAL CONFERENCE
Culture, Creative and Clusters for Incubators: Developing territories through culture and creativity
Rome, 6th November 2014
Sala Tireno – Lazio Region
Via Cristoforo Colombo, 212
3C 4 Incubators – Culture, Creative and Clusters for Incubators project started in July 2013. The partnership is merging results from four prior projects (SOSTENUTO, 2InSClusters, I.C.E and Creative Growth financed by the MED Programme and by INTERREG IVC Programme) and as the overall objective aims at promoting the cultural and creative sector as a factor for territorial development, along with social and economic innovation.
On the 6th of November 2014 the project will be concluding with the Final conference titled How to Enhance Your Creativity?, where the project results will be presented through thematic roundtable discussions: Business Model Reinforcement, Networking Setup and Institution Attraction.
The speakers invited are high profile professionals and representatives of institutions dealing with the cultural and creative industries sectors, among which Lidia Ravera (Councillor for Culture, Youth Policies – Lazio Region), David Furmage (Cluster 2020 – Accelerator of creative enterprises), Giordano Dichter (European network of business and innovation centres), Jordi Pascual (United Cities and Local Governments – Culture Committee), Ferdinand Richard (A.M.I. – Aide aux Musiques Innovatrices), Vittorio Simoncelli (Sviluppo Basilicata), Dario Parravicini (Province of Milan, partner of the European Creative Industries Alliance Platform), Miriam Cipriani (Regional Director for Culture and Youth Policies, Lazio Region), Nuno Vaz Silva (JTS MED Programme), Ana Isa Coelho (CIMAC – Comunidade Intermunicipal do Alentejo Central) and others.
For any additional information, please contact Mariella Iunissi, BIC Lazio at email@example.com.
The detailed programme of the event:
9.00 Registration and welcome coffee
9.30 Welcome addresses
Lidia RAVERA, Regional Minister for Culture, Youth Policies (Lazio Region)
9.40 MED2014-2020, the pillars of the new programme
Nuno VAZ SILVA, JTS MED Programme
10.00 3C 4 Incubators: a step towards development through culture – some notes
Ana Isa COELHO, Lead Partner (CIMAC – Comunidade Intermunicipal do Alentejo Central)
Video made in Marseille during the “Ideas and Project Factory”
HOW TO ENHANCE YOUR CREATIVITY?
10.30 BUSINESS MODEL REINFORCEMENT
Presentation of the results achieved by the Business Model Working Group
Ilaria CORSI/Gaetano FINOCCHIARO (BIC Lazio)
Interactive presentation of the gamification of the Canvas Business Model
Video and pitch of the winner enterprise
Next generation Business Support
David FURMAGE, Cluster 2020, European Creative Industries Alliance – Coventry University Enterprises
Developing business support models to achieve maximum effect
Anthony STORY – Director, Silicon South & Consultant, Creative England
11.30 NETWORKING SETUP
Building an EBN-Sub-Group on Creative Industries based on the 3C4Incubators Project Consortium – Presentation of the results achieved
Vittorio SIMONCELLI, Sviluppo Basilicata
The role and impact of creative projects in enterprise creation and incubation services
Laura LECCI, EBN (European network of business and innovation centres)
Video of the workshop: “Nothing is more creative than creating a business” which took place in the Sassi of Matera
12.00 INSTITUTION ATTRACTION
Political bottom-up: why today, more than ever, local authorities need a strong creative scene? 3C4Incubators as a local development policy tool
Ferdinand RICHARD, A.M.I General Manager
Developing, implementing and strengthening Culture in the sustainability of cities: Agenda 21 Culture
Jordi PASCUAL, Culture Commission of United Cities and Local Governments (UCLG)
Towards a new political agenda to promote cultural and creative industries as a driver for innovation and growth (conclusion project ECIA – European Creative Industries Alliance)
Dario PARRAVICINI, Province of Milan, partner of the European Creative Industries Alliance Platform
Miriam CIPRIANI, Regional Director for Culture and Youth Policies (Lazio Region)
Cultural and creative cluster for development: territory, projects and SMEs
The event will present the regional policy and tools dedicated to develop the creative and cultural sector in the region and will show how they are tracking European challenges in the area. Direct evidence of SMEs participation in European Projects will be showcase, together with best practices and share of experiences.
The event will be linked with the final event of a transnational European project 3C4Incubators: Culture, Creative and Clusters for Incubators. The project objective is to capitalize all results achieved by other European Territorial Cooperation projects, such as I.C.E., “Incubators for Cultural enterprises” focused on the support to cultural and creative SMEs based in the UNESCO sites of the partnership and the promotion of these territories through cultural traditional and virtual itineraries.
The event will be an opportunity to deepen the tools to support the cultural and creative sector existing at different levels: European, the MED program and the regional level . The experience of the direct beneficiaries of the policies and support tools will be presented by some enterprises involved in the above- mentioned projects.
Target groups of participants: European and local authorities, representatives of private companies, European and National Cultural Associations, journalists, researchers, Cultural and Creative SMEs, incubators
14.30 Welcome and Opening
Nicola Zingaretti, Governor – Regione Lazio
14.45 Benchmark among Regions on CCI policies implementation
Lidia Ravera, Councillor for Culture and Youth policies – Regione Lazio
Roberto Ciambetti, Councillor for Economics and Local Administration – Regione Veneto
Massimo Mezzetti, Councillor for Culture and Sport – Regione Emilia Romagna
Francesco PALUMBO, Direttore Area Politiche per la Promozione del Territorio, dei Saperi e dei Talenti - Regione Puglia
15.45 European projects and tools for the cultural and creative sector development
Silvia Costa, CULT Committee on Culture and Education – European Parlament
Diego Marani, Ministry of Heritage, Culture and Tourism
Cristina Loglio, President of Europa Creativa Technical Board – MIBACT
Ana Isa Coelho, I.C.E. and 3C 4 Incubators Project leader – Cimac (Portugal)
David Furmage, Technological Park – Coventry University
Anthony Story, Silicon & South Consultant, Creative England (UK)
17.00 Regional initiatives for cultural and creative SMEs: Presentation of Lazio Creative and FabLab projects
Gian Paolo Manzella, Regional Consultant, Regione Lazio
Laura Tassinari, General Manager – BIC Lazio
18.00 Closure of the Conference
Miriam Cipriani, Regional Director for Culture and Youth policies